The Most Overlooked Part of Your TikTok Ads? The Caption

You’ve brainstormed the creative, nailed the visuals, and loaded your TikTok ad with the perfect audio hook. But when it’s time to add the caption? You throw in something quick,  maybe a generic CTA, add a few hashtags, and hit publish.

For most business owners, TikTok captions feel like the least important part of the ad. After all, it’s a video-first platform, who’s even reading the text?