The Australian car market is changing fast, and young buyers are leading the way. According to the ABS, Millennials and Gen Z make up nearly 40% of the population. But here’s the problem: many of them avoid car dealerships. Why? They don’t fully trust the process, and that hesitation is costing sales.
Lead costs are getting out of hand. Between PPC, SEO, third-party listing fees, and social ads, it’s easy to feel like you’re pouring money into a black hole. But here’s the kicker: you don’t need to spend more to get better leads. You just need to be smarter about where your dollars go.
You’ve brainstormed the creative, nailed the visuals, and loaded your TikTok ad with the perfect audio hook. But when it’s time to add the caption? You throw in something quick, maybe a generic CTA, add a few hashtags, and hit publish.
If your customers spend 38 hours a month on TikTok, but you don't care about social media, you're virtually invisible. In 2025, social media marketing is essential for the Australian automotive industry.