Get Hot Leads Without Wasting Hours Of Your Time

We’re Experts in Marketing for the Auto Industry

Want Better Leads For Your Car Dealership?

Become a Top Performing Dealership in Your Area with Australia’s Most Effective Lead Generation Agency

Ignite Group helps franchise car dealerships, OEMs and independent car dealers drive incredible sales growth. We’re Australia’s experts in generating leads for automotive retail. Our services deliver performance-driven social media advertising and marketing automation solutions to help your automotive business get more appointments and sales.

As automotive specialists, we take a unique approach to scrutinise data and target the shoppers who are looking to buy. We’ll also show your sales team how to increase appointments so you can grow your conversions faster.

Let us ignite your leads, appointments, and sales with the help of smart, data-driven strategies that are proven to work for automotive businesses.


FAQs Car Dealers Want To Know In 2021

Our team gets lots of questions from DP’s, Sales and Marketing Managers about the many facets of social media marketing for car dealerships. If you have questions – we have the answers!

Download our FREE eBook to the Q’s and the A’s.

Discover The Secret To More Sales

Ignite Group Has a Rigorously Tested, Proven System for Generating Leads and Converting Sales

We’ll create social marketing campaigns that drive leads to your dealership. Here’s how:

We Locate Your Most Relevant Audience

Let us pair your CRM, lead management, Autogate, and walk-in database with information from social platforms, then combine complex data to pinpoint your most valuable audiences.

We Increase Your

We capture quality leads through pre-qualification. Our average cost per lead is well below the agency average in Australia so you can benefit from higher profits as well as an increase in vehicle sales.

We Maximise Your Conversions

Specialist automotive sales trainers deliver expert virtual training to show your sales team how to maximise their lead-to-appointment ratio. As a result, you can expect a steady flow of customers and sales.

We’ve Thought Of Everything

Work With a Social-First Marketing Agency That Understands the Auto Industry

Ignite Group will help your dealership get quality leads and nurture prospects at every stage of the vehicle shopper journey. We leverage proven techniques including remarketing and CRM retargeting to drive appointment bookings, finance applications and test drives.

Get your marketing seen by the people who are most likely to respond with a strategically designed and implemented campaign from our leading digital marketing experts.

Geofencing and Geo Targeting

Reach out to buyers based on where they live.

Database Retargeting

Make the most of your existing customers.

Lookalike Audience Targeting

Target the people who love the vehicles you sell.


Find the buyers who are shopping with your competitors.

Website Remarketing

Remind buyers to follow up about the car they love.

OEM Compliant Creative

Meet the standards of your equipment manufacturer.

Omni-channel Marketing

Social media, website & Google marketing.

A/B Testing and Optimisation

Let’s figure out what works best for your dealership.

Live Analytics Dashboard

Track how your advertisements are performing.

Real-time Lead Distribution

Give your sales team the heads up on hot leads.

Lead Management System Integration

Track your leads from the software you use each day.

Dynamic Inventory Ads

Automatically highlight preferred vehicles to buyers.

Offline Conversion Tracking

Keep a record so you can track the success rate of your marketing.

Model-specific Targeting

Target buyers based on their favourite car make and model.

Response Management

Get comments and messages responded to on your behalf.


Create a sales and marketing agent who is never offline.

Case Studies

High Performance Automotive Marketing

Ignite Group is a digital marketing agency that empowers marketing and sales teams to sell more cars.

Continental Cars

As a premier dealership for Ferrari, Porsche, Audi, BMW, and Volkswagen in Auckland, Continental Cars saw an opportunity to build out a frictionless buying experience for car shoppers during COVID-19.

Ford Australia

Ignite Group and Ford Australia’s Partnership began in 2019, with the delivery of a 2-day workshop series as part of Ford Academy’s Ford Guild program. The partnership has since evolved into a dynamic relationship, with Ignite Group now their specialist Digital Marketing education partner.

PM Automotive Group

In early 2020, with limited internal resources and an impending change to their Holden franchise, Essendon Holden engaged Ignite Group as their lead generation and Facebook marketing partner.

Reef City Motors

With a focus on specific audience targeting, you can quickly lift appointments and sales. We worked with the Tony White Group dealership, Reef City Motors to show how it’s done.

Get Car Dealership Marketing That Ticks All The Boxes

We’ve thought of everything and we know what works.
Our Benefits

Why Choose Ignite Group?

Automotive Experts

We work across every franchise in the automotive retail industry.

Official Facebook Pro Partners

We are recognised as Facebook ad specialists.

Unlimited Local Support

You can contact us anytime for help.

Award-Winning Creative

Our team sets the benchmark for Auto ads & content.

Simple To Use Dashboard

Easily view your marketing performance to track progress and ROI.

We Challenge Convention

Ignite Group is always trying new things so you can stay ahead of the competition.

These Companies Are Proud

Our Thriving Partners

We work side-by-side with our dealership partners to understand their goals and get them the results they need. We’re happy to say our long-term partners are proud to call Ignite Group their agency of choice.

Client Stories

What Our Clients Say