Get A Proven System To Fuel Your Car Dealership Sales

Join over 100 of the top dealerships across Australia and New Zealand and ignite a digital marketing campaign that works!

How We Help

Ignite Group is a digital marketing agency created exclusively for the automotive industry.

Facebook & Social Media Marketing

Ignite Group is a social-first digital agency, with 12 social media experts. We provide more leads from social media to car dealerships than any other agency in Australia or New Zealand.

Remarketing & Retargeting

We use a combination of strategies to reach the people who are in the market to buy a car and stay engaged with them until they are ready to walk through the door of your dealership and purchase their next car.

Measurable Results

Most agencies focus on likes, not revenue! Likes and engagement are great, but if it doesn’t convert into actual dollars, it doesn’t matter. Ignite Group is obsessed with numbers so you’ll be able to see how your marketing is converting into sales.

Our Mission

We are on a mission to help car dealers unlock the potential of social media marketing and take on their competition like never before. More than an agency, our work is born out of genuine relationships and a desire to exceed expectations.


Dealership clients who are endlessly kicking goals

Omni-channel Approach

We take on your social media marketing from all angles

20% Lead To Appointment Ratio

Our average client experiences a massive jump in qualified leads

12 In-House Industry Specialists

The Ignite Group team is obsessed with growing your leads

Meet The Team

Dimitri Kotov


Fun Fact:
I was born next to Chernobyl, but I didn’t acquire any radioactive powers.

Dean Meroiti

National Business Development Manager

Fun Fact:
In awkward moments, I bring comfort to everyone with laughter by making it more awkward.

Trent Jackson

Head of Design

Fun Fact:
As a child, I modelled in catalogues for Myer and Target.

Claire Tai

Head of Content

Fun Fact:
When I went inside the Pyramids at the age of 18, I came out feeling like a new person.

Laura Donaldson

Advertising Manager

Fun Fact:
I’m obsessed with my sausage dog, Willow.

Stephanie Plummer

Senior Graphic Designer

Fun Fact:
I’ve travelled to 12 countries in the last 5 years.

Sheree Di-Lorenzo

Social Media Specialist

Fun Fact:
I Know AUSLAN (Australian Sign Language).

Henry Toussaint

Social Advertising Specialist

Fun Fact:
You may recognise me from opening for Hi-5 at the ‘09 Christmas Carols.

Lauren Rogosin

Graphic Designer

Fun Fact:
I scored 4 hole-in-ones in a row in a mini golf tournament…and still lost.

Cassidy Rankin

Social Content Specialist

Fun Fact:
I drive past white deer, fawns, kangaroos, and wombats on my daily commute.

Nique Ramos

Community Manager

Fun Fact:
I’m a cat person and live with 5 cats.

Kinno Cunanan

Graphic Designer

Fun Fact:
I can’t live without an air conditioner, even when it’s cold outside.

10 Years Of Automotive
Marketing Experience

Ignite Group has led the way for social media marketing for car dealerships over a decade. Contact us to find out how to implement a marketing and lead generation campaign that actually works.

Facebook’s First Preferred Agency

Facebook chose Ignite Group as their first agency partner for Australia’s automotive dealership networks.

Our partnership means you get best practice in Facebook and Instagram strategy, creative and measurement.

A Proven System That Will Help You Get More Leads

We’ve tried, tested and proven our social media marketing strategy so we know your dealership will get amazing results.

We’ve Thought Of Everything And We Know What Works

Get car dealership marketing that ticks all the boxes.