Join over 100 of the top dealerships across Australia and New Zealand and ignite a digital marketing campaign that works!
How We Help
Ignite Group is a digital marketing agency created exclusively for the automotive industry.
Ignite Group is a social-first digital agency, with 12 social media experts. We provide more leads from social media to car dealerships than any other agency in Australia or New Zealand.
We use a combination of strategies to reach the people who are in the market to buy a car and stay engaged with them until they are ready to walk through the door of your dealership and purchase their next car.
Most agencies focus on likes, not revenue! Likes and engagement are great, but if it doesn’t convert into actual dollars, it doesn’t matter. Ignite Group is obsessed with numbers so you’ll be able to see how your marketing is converting into sales.
Our Mission
We are on a mission to help car dealers unlock the potential of social media marketing and take on their competition like never before. More than an agency, our work is born out of genuine relationships and a desire to exceed expectations.
Dealership clients who are endlessly kicking goals
We take on your social media marketing from all angles
Our average client experiences a massive jump in qualified leads
The Ignite Group team is obsessed with growing your leads
Meet The Team
Dimitri Kotov
Managing Director
Fun Fact:
I was born next to Chernobyl, but I didn’t acquire any radioactive powers.
Dean Meroiti
Director of Strategy
Fun Fact:
In awkward moments, I bring comfort to everyone with laughter by making it more awkward.
Trent Jackson
Head of Design
Fun Fact:
As a child, I modelled in catalogues for Myer and Target.
Claire Tai
Head of Content Marketing
Fun Fact:
When I went inside the Pyramids at the age of 18, I came out feeling like a new person.
Laura Sheppard
Account Manager
Fun Fact:
I have perfected the espresso martini.
Stephanie Plummer
Senior Graphic Designer
Fun Fact:
I’ve travelled to 12 countries in the last 5 years.
Sheree Di-Lorenzo
Brand & Marketing Manager
Fun Fact:
I Know AUSLAN (Australian Sign Language).
Henry Toussaint
Advertising Manager
Fun Fact:
You may recognise me from opening for Hi-5 at the ‘09 Christmas Carols.
Lauren Rogosin
Graphic Designer
Fun Fact:
I scored 4 hole-in-ones in a row in a mini golf tournament…and still lost.
Chelsea Newton
Digital Marketing Specialist
Fun Fact:
The day after I finished high school, I jumped on a plane and solo travelled 14 different countries around Europe.
Sam Garcia
Social Media Assistant
Fun Fact:
I enjoy doing jump rope and want to learn all the tricks.
Nique Ramos
Community Manager
Fun Fact:
I’m a cat person and live with 7 cats.
Kinno Cunanan
Graphic Designer
Fun Fact:
I can’t live without an air conditioner, even when it’s cold outside.
Jerocel Mallari
Customer Success Manager
Fun Fact:
I’m obsessed with BTS!
Facebook’s First Preferred Agency
Facebook chose Ignite Group as their first agency partner for Australia’s automotive dealership networks.
Our partnership means you get best practice in Facebook and Instagram strategy, creative and measurement.
A Proven System That Will Help You Get More Leads
We’ve tried, tested and proven our social media marketing strategy so we know your dealership will get amazing results.